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Resources

Raise more money with our tips and tricks to maximize revenue at your next event.

Watch & Learn

Kelly is sharing her Top 3 Secrets to Record-Breaking Revenue for FREE. Find out the best ways to rocket your profit at your next fundraising auction.

 

Benefit Auction Jackpot course coming soon!

Premium Features

Want to dive deeper into auction strategy? You are in the right place. Here is your opportunity to invest in Kelly's strategies to driving record breaking revenue at your next event.

Artisan Marketing Fundamentals
Marketing your Fundraising Auction
Marketing your Fundraising Auction

In this benefit gala tutorial, auctioneer Kelly Russell shares some FABulous tips on how to get the right guests to attend your event with her 3 Keys to Marketing.

Donor Cultivation with Sign Up Parties
Donor Cultivation with Sign Up Parties

In this benefit gala tutorial, auctioneer Kelly Russell shares her four essential rules for raising thousands with Party Boards at your next event.

Seating Options
Seating Options

In this benefit gala tips and tricks, auctioneer Kelly Russell explains how something as simple as different seating options can help or hinder your fundraising success by thousands of dollars.

Choosing the Best Date
Choosing the Best Date

In this benefit gala tutorial, Kelly shares how to choose the most profitable date for your event by answering 5 essential questions.

The Golden Paddle
The Golden Paddle

In this benefit gala tutorial, Kelly teaches how to drive up auction prices with The Golden Paddle.

The Sweep
The Sweep

In this benefit gala tutorial, auctioneer Kelly Russell shares how you can raise thousands more dollars in mere minutes with one easy technique: The Sweep.

Hiring the Right Benefit Auctioneer
Hiring the Right Benefit Auctioneer

In this's benefit gala tutorial, you'll learn why one of the key players you need for your benefit auction is a professional benefit auctioneer. Get the right one and watch your profits soar. Auctioneer Kelly Russell shares tips on exactly how to hire a benefit auctioneer who is right for you!

5 Profitable Partners
5 Profitable Partners

In this benefit gala tutorial, auctioneer Kelly Russell is sharing the 5 Profitable Partners you must hire for a successful event. You may be surprised!

Maximize Revenue

Do you want to raise more money at your next event? The Artisan Approach will teach you how to score auction items with the highest ROI, how to inspire your donors to increase their overall bids, how to avoid common mistakes, and so much more.

LET'S DO THIS

Need more customized consultation for your event? Reach out to schedule personalized hours with our strategic planning team.

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